Last updated: 1st October 2025
This Cookie Policy explains how Your Personal Frequencies (“we”, “us”, “our”) uses cookies and similar technologies on https://yourpersonalfrequencies.co.uk/ (the “Site”). It also explains your choices regarding those technologies.
1. What are cookies and similar technologies?
A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the website to recognise your device and store certain information about your visit. Similar technologies include web beacons, pixel tags, local storage, and other device identifiers.
These technologies may do things such as:
- remembering your preferences (e.g. language, login status)
- tracking how you navigate and use the Site
- associating your visits over time
- enabling third-party functionality (e.g. embedded content, analytics, advertising)
2. Why we use cookies / purposes
We use cookies and similar technologies for the following purposes:
- Strictly necessary / essential cookies – these are required for the basic functionality of the Site (for example, maintaining your session, security, navigation). Without these, parts of the Site may not work properly.
- Performance / analytics cookies – to understand how visitors use the Site, to monitor performance, diagnose errors, and improve the user experience.
- Functional cookies – to remember your preferences or choices (for example, preferred language, user settings) so your experience is more tailored.
- Marketing / advertising cookies (if applicable) – to deliver relevant ads, measure ad performance, and limit how often you see an ad.
- Third-party cookies – we may allow third parties (for example analytics providers, social media, ad networks) to set cookies via our Site in order to provide their services.
3. What cookies we use and their details
Below is a typical (example) table of cookies we may use.
| Cookie name / provider | Type / category | Purpose | Expiry / duration | First-party or third-party |
|---|---|---|---|---|
session_id |
Strictly necessary | Maintains your session while navigating the Site | End of session | First-party |
_ga (Google Analytics) |
Performance / analytics | Distinguishes users for analytics | 2 years | Third-party |
_gid (Google Analytics) |
Performance / analytics | Distinguishes users for analytics | 24 hours | Third-party |
cookie_consent (our banner) |
Functional | Records whether you accepted or declined non-essential cookies | e.g. 1 year | First-party |
pll_language |
Functional (if multilingual) | Remembers your language choice | e.g. 1 year | First-party |
| (Other ad/marketing cookies, e.g. Facebook Pixel) | Marketing / advertising | Tracks ad performance or shows relevant ads | e.g. 30 days / depending on provider | Third-party |
4. Consent, and controlling cookies
Obtaining consent
Under UK law (PECR) and data protection rules, we must obtain your informed, freely given, and specific consent before placing non-essential cookies (e.g. analytics, marketing) on your device. (ICO)
When you first visit the Site, we present a cookie banner / consent prompt that:
- Explains that the Site uses cookies
- Allows you to accept or reject non-essential cookies
- Provides a link to this Cookie Policy and further details
- Does not preload non-essential cookies before you consent
You may change your consent preferences at any time (see “How to manage / disable cookies”, below).
Withdrawing or changing consent
You can withdraw or change your cookie consent at any time by:
- Using the link or control (“Cookie settings”, “Manage cookies”) on the Site
- Adjusting settings in your browser (see below)
- Deleting cookies from your device
If you refuse or withdraw consent for non-essential cookies, some features or functionality of the Site may no longer be available.
5. How to manage / disable cookies via browser settings
You can control or delete cookies via your browser settings. The method depends on which browser you use (Chrome, Firefox, Safari, Edge, etc.). Typically, you can:
- Block or allow all cookies
- Delete individual cookies
- Block third-party cookies
- Use “private” or “incognito” mode (where cookies are temporarily stored per session)
Please refer to your browser’s help documentation for precise instructions.
Note that if you disable or delete cookies, the Site may not function as intended.
6. Third-party services and linking
Our Site may integrate third-party services (e.g. Google Analytics, social media widgets, video embeds, advertising networks). Those third parties may set their own cookies or track your behaviour. We do not always control those cookies; their use is governed by their own privacy / cookie policies.
Where applicable, we will provide:
- The name(s) of the third party
- A link to their cookie / privacy policy
- The purpose of their cookies
- Any opt-out options, where available
For example:
- Google Analytics: tracks user interaction with the Site for analytics.
- Social sharing / embedded content: may set cookies to enable sharing or display embedded content.
7. Cookie retention and expiry
Cookies remain on your device until they expire (as per the duration above) or until you delete them. Some cookies last only for the duration of your session (“session cookies”), while others persist across multiple sessions (“persistent cookies”).
We set reasonable durations in line with their purpose (e.g. analytics cookies generally last up to 2 years, functional cookies might last 1 year, marketing cookies may vary by provider).
8. Legal basis for processing (under UK GDPR / data protection)
For non-essential cookies that involve personal data (e.g. analytics, marketing), our legal basis is your consent. For strictly necessary cookies, they may fall under an exemption (i.e. essential to providing the service you requested) and may not require separate consent. (activeMind.uk)
We will retain records of consent (when you gave consent, what choices you made) in order to comply with accountability obligations.
9. Updates to this Cookie Policy
We may update this Cookie Policy from time to time (e.g. when we change the cookies we use or how we use them). A notice of changes (with date) will be posted on the Site. We encourage you to review this policy periodically.
10. Contact us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
Your Personal Frequencies
Email: equiries@yourpersonalfrequency.co.uk